National Grazing Lands Coalition Launches Legacy Landscapes Program in Partnership with Nestlé Purina Petcare, AgriWebb, and Regrow
College Station, Texas, September 4, 2024 – The National Grazing Lands Coalition (NatGLC), in partnership with Nestlé® Purina PetCare Company, AgriWebb, and Regrow, is announcing the launch of the Legacy Landscapes Program, a groundbreaking initiative designed to support livestock producers in improved grazing practices that benefit the land and producers’ bottom-line. This collaborative program is launching in Texas, with the aim to move throughout the Great Plains in following years.
“This program marks a new era for NatGLC,” Chairman Rob Cook said. “We’re excited to join our supply chain partners and commend Nestlé® Purina for their commitment to this program. Building producer-focused programs like this is vital for demonstrating properly managed grazing lands provide a multitude of benefits to society. This program will also empower grazing land managers to continually improve their decision-making through access to more robust data about their operations, demonstrating the value that comes from their management above and beyond food and fiber.”
Leading technical assistance for Texas producers will be Dr. William (Bill) Fox, NatGLC’s Central Region Resource Manager. A Texas native, Fox has spent his career working with producers to help them improve their operations through rangeland management and ecosystem services.
Initially, the Legacy Landscapes Program will provide technical and financial assistance for up to 50 ranches in Texas. Participating producers will benefit from expert guidance in developing and reviewing grazing management plans and approaches, have access to AgriWebb's leading livestock management software to track and manage their livestock and grazing through its record-keeping, insights and reporting, and expertise in implementing new practices that improve the efficiency of their grazing livestock and simultaneously have a corresponding reduction in greenhouse gas emissions. Regrow's industry leading GHG modeling will enable accurate emissions accounting and reporting that can be traced throughout the value chain. Those reductions (and their positive story) will stay within the beef industry through an inset credited to Nestlé Purina’s corporate sustainability goals, which utilizes beef in its supply chain. Participating producers will also receive financial incentives and payment for any inset credits generated.
Nestlé® Purina’s investment in the Program underscores their commitment not only to the environment, but also the producers who manage our nation’s grazing lands.
“We are proud to partner with National Grazing Lands Coalition, AgriWebb, and Regrow to support livestock producers and their dedication toward improving grazing lands as a critical component to creating a more resilient environment,” said Jack Scott, Vice President of Sustainable Sourcing, Nestlé® Purina PetCare Company.
Interested producers can find out more on our Legacy Landscapes Page, or sign-up, here.
About the National Grazing Lands Coalition
The National Grazing Lands Coalition (NatGLC) is a producer-led nonprofit dedicated to promoting ecologically and economically sound management of grazing lands. Through science-based technical assistance, research, and education, NatGLC supports the adaptive use and multiple benefits of grazing lands for the environment and society.
About Nestlé Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 11,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 46 million dogs and 68 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition. Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness.
About AgriWebb
AgriWebb's livestock management software helps ranchers manage everything that matters to their ranches' success. Record keeping, big-picture insights, team productivity tools, and the world's most connected ecosystem of hardware and software integrations all come together, all in one place.16,000 global producers entrust AgriWebb to steward more than 22 million animals across 36 million acres of land, and we also welcome hundreds more new users every month. AgriWebb is the world's most connected livestock management platform.
About Regrow
Regrow Ag powers Agriculture Resilience for today’s leading retailers, CPGs, processors, and farmers. Named one of the TIME100 Most Influential Companies of 2023, Regrow’s rapidly growing list of partners includes Cargill, General Mills, and Kellogg’s. With Regrow’s Agriculture Resilience Platform, companies across the ag supply chain gain the ability to assure their supply chains by accelerating the needed scale of GHG emissions reduction, adoption of regenerative farming practices, and proactive adaptation to the changing climate. A World Economic Forum Innovator and member of the World Business Council for Sustainable Development, Regrow was named the No. 1 Most Innovative Company in Agriculture on Fast Company’s list of the World’s 50 Most Innovative Companies in 2023.
Media Contact:
Ellen Harrell
Director of Marketing and Communications
National Grazing Lands Coalition
225.328.2445
ellen@grazinglands.org
